When living in the golden age of technology and social media the concept of “selfies” grows ever more popular some may consider this a normal task of life much like brushing your teeth or locking your front door. However, when high-status figures such as Barack Obama and David Cameron take a “selfie” together I can understand the criticism of this incident due to the circumstance of attending the memorial of Nelson Mandela it’s a matter of respect. But, why is it always assumed that “selfies” are taken for narcissism or low self – esteem? Psychologist Jill Weber states that in her own experience young females have posted “selfies” due to low self – esteem searching for validation and comfort through digital likes and comments from online users. Photography carries the use of visual documentation and the selfie is no exception but this is only considered self – absorbed due to the subject taking the photograph themselves. Alongside Kate Losse in her 2013 New Yorker piece claiming that selfies were for people without friends an unfair generalisation. Murray, defends the selfie through post – feminism with social media allowing individuals to reblog images of iconic woman a legacy that continues to spread throughout the digital age with the simple click of a button! Murray states that the bombardment of objectifying within popular media as young women produce the image of themselves as sexual fantasy thus celebrating the history of women, rejecting unhealthy expectations encouraged by the media and promoting body positive. I simply love and agree with this concept a digital photo album of rebellion and expression with easy accessibility for the whole world to view thus providing a careless free attitude. Although some could argue that individuals post selfies using the excuse of rebellion and to allow provocative imagery with no backlash.