The Rebranding of Photography as Contemporary Art

http://www.photography-at-sunderland.co.uk/Staff%20pages/Alex.html
Dr Alexandra Moschovi giving a paper in Leiden, Netherlands (2007)

Mosochovi introduces the concept of Photography as an aid or tool of artists primarily using this for documentation and planning of creativity for Photography to be associated with Artmaking could lead to unoriginal reproduction much like the modern mindset that smartphone owners are classified as “iPhone Photographers” making Photography easy to engage in.  However, if it was not for the development of photographic technology leading to a more prominent use of colour and scale within a competitive art world which begs the question would Photography be reassessed if it wasn’t for the development of technology? Technology has paved the way for Photography to be revolutionised as the approach is modified into current day through the use of digital manipulation, television, film projections, Internet-based projects, fashion, advertising and of course the fashionable “selfie”. The methodology of Photography embraces existing and unoriginal everyday information that is most likely taken for granted and reintroducing this as a new interpretation.

 

“Beauty In Photography”

  Beauty in Photography discusses intense matters regarding beauty and aesthetic and introduces the concept of aesthetic as a questionable foe explaining the concept as a mistrusted speciality by leading artists astray from communication, expression, integrity and intention of work in order to be replaced by overthinking of achieving satisfying aesthetic thus limiting original creativity. Additionally taking this text from its original publication of 1981 can still be applicable to the modern context of 2017 consisting of superficial marketing. aesthetic and visual pleasure for financial gain. But, despite our frosty meeting as a reader we are conflicted between embracing the subject or isolating ourselves from a far distance as questions are raised for art and beauty to be consoling us throughout out the hardships/burdens of life  just enough to make this tolerable. However, R. Adams describes his personal experience of encountering locations of isolation where the empty space was too much leading readers to examine whether we are voluntarily falling into a vicious cycle of healing ourselves throughout the observation of art comforted by beauty or driven to madness of producing beauty and aesthetic for the emotional reassurance of others.

“Holy Trinity” (1425) by Masaccio http://www.italianrenaissance.org/wp-content/uploads/masaccio-holy-trinity-detail.jpg
“Curtain, Jug and Fruit” by Paul Cezanne (1894) https://www.wikiart.org/en/paul-cezanne/curtain-jug-and-fruit-1894